CAFFE BACI BRANDING CALAMITY

31 Aug

I’d say if there is ONE thing to get right in branding, it’s the logo. But this proved an unreasonable challenge for Caffe Baci, who has apparently decided that the orientation of the accent over their ‘e’ is interchangeable. Left? Right? Who cares! Except that everybody should care because it’s absurd to mess this up. Its basically the designer forgetting the name of the company they work for. Maybe next time keep a little accent cheat sheet by your computer. Or really shoot for the stars and spend 10 seconds on freetranslation.com

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